Comments on: The March To Profitability http://fabianschonholz.com/2007/12/09/the-march-to-profitability/ this blog is about fabian schonholz and his ideas regarding life technology photography work and religion Tue, 09 Feb 2010 23:21:07 +0000 http://wordpress.com/ hourly 1 By: fschonholz http://fabianschonholz.com/2007/12/09/the-march-to-profitability/comment-page-1/#comment-61 fschonholz Sat, 15 Dec 2007 08:56:35 +0000 http://www.fabianschonholz.com/2007/12/09/the-march-to-profitability/#comment-61 I agree; but you also need to consider that when you start a company you have an idea, a sort of a target market, and a VERY loose strategy. And I stress the loose part. In my opinion, the strategy will develop as the group starts executing, and the company meets its market and you start to see what tracks are left where the rubber meets the road. You do not know what you do not know. Job one is: build the first beta or v1 as fast as you can without violating best practices. Job two: choose a marketing direction and test it. See how it fares and react strategically to the results. Goto job one but v2. So on and so forth. Very soon you have a strategy that is aligned with your company's products and its market and an execution plan. I am not saying: Go blindly into it. Have a plan and a strategy; but do not be married to either. I promise you, they will change as soon as you meet your market. I agree; but you also need to consider that when you start a company you have an idea, a sort of a target market, and a VERY loose strategy. And I stress the loose part. In my opinion, the strategy will develop as the group starts executing, and the company meets its market and you start to see what tracks are left where the rubber meets the road.

You do not know what you do not know. Job one is: build the first beta or v1 as fast as you can without violating best practices. Job two: choose a marketing direction and test it. See how it fares and react strategically to the results. Goto job one but v2. So on and so forth. Very soon you have a strategy that is aligned with your company’s products and its market and an execution plan.

I am not saying: Go blindly into it. Have a plan and a strategy; but do not be married to either. I promise you, they will change as soon as you meet your market.

]]> By: Bill Baren http://fabianschonholz.com/2007/12/09/the-march-to-profitability/comment-page-1/#comment-60 Bill Baren Sat, 15 Dec 2007 03:04:54 +0000 http://www.fabianschonholz.com/2007/12/09/the-march-to-profitability/#comment-60 I find that balancing the questions of "What will get the company to the $ first?" with "What strategy will allow the business to have a sustainable and profitable future?" are vital to the success of any start-up. I find that balancing the questions of “What will get the company to the $ first?” with “What strategy will allow the business to have a sustainable and profitable future?” are vital to the success of any start-up.

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